Dropshipper Center Demystified – Explaining the features and terminology of the tool

Dropshipper Center Demystified – Explaining the features and terminology of the tool

Six months ago, AliExpress brought us Dropshipper Center, a tool specially designed to help dropshippers find products to sell. With the mountain of data AliExpress sits on, it ought to be a useful and accurate product research tool.

However, if it’s the first time you use this tool, you might find it confusing because of the lack of explanation on some of its features and the puzzling terminology the tool developers have used.

Hence, we wanted to write a simple guide to help you understand the tool better. The questions with answers are straight from the AliExpress support we’ve interviewed a while back.

(By the way, we have made a better product research tool for dropshippers).

Researching Products with Dropshipper Center

There are two main ways to find products to sell, using the Dropshipper Center:

  • Via filtering – This method allows you to search for products easily by applying filters such as category, price range, delivery time, and shipping origin or destination.
Product search by filtering
  • Via product image – This method allows you to search for products by uploading pictures. It will automatically match you to the product featured in the pictures or, if not the exact one, to closely related hot-selling products.
Product search by image

The AliExpress support we’ve interviewed gladly clarified the terminology of the tool:

  • What is “Orders Up” sorting for? How is it different from “Orders” sorting?
Search results sorted by “Orders Up”

Sorting by Orders will show a product list sorted by descending order of total orders (highest on top). Sorting by Orders Up will show a product list sorted by descending order of the recent 14 days orders.

In other words, Orders Up will show the current hot-selling items.

  • Does “Recently Added” mean recently added to the store by a seller (might have already been added by other sellers), or “the product is recently added to AliExpress for the first time”?
Search results sorted by “Recently Added”

“Recently Added” means sellers recently added the products to their stores.

  • What is “Factory Supply”? Are all the sellers verified factory owners (guaranteed not middlemen/dropshippers/agents)?
“Factory Supply” tab

Factory Supply shows products directly from the factories, cutting out middlemen.

  • What are “Sponsored Products”?
“Sponsored Products” list

Sponsored Products are product listings that the sellers have paid a fee to show to users.

Analyzing Products’ Sales Performance

The Product Analysis feature of Dropshipper Center gives you an overview of a product’s sales volume, allowing you to see whether or not it is profitable enough to be offered in your store.

“Product Analysis” tab

Now, here’s what AliExpress’s support has to say about the sales volume:

  • In “Product Analysis,” Sales Volume goes from 0 to 100. What does 100 mean? Can I compare “100” of product A to “100” of product B?
Score 100 marked historic peak

Score 100 in Product Analysis means the historic peak daily sales volume of an item in its lifetime.

You cannot compare “100” of product A to “100” of product B.

You can see a product’s Logistics Reliability with this feature as well. Here’s what it means:

  • How do you calculate Logistics Reliability? If Logistics Reliability is “Average”, how reliable is the store’s delivery? On average, if 100 items were ordered from the store, how many were successfully delivered to customers?
“Logistics Reliability” metric

We don’t have the exact performance parameters for each “Logistics Reliability” value.

(Editor: So, it’s likely on a relative scale. Logistics Reliability = Good is better than Logistics Reliability = Average, and so on.)

Dropshippers’ Pricing & Orders Metric

If you’re using third-party dropshipping app, there’s something that you should know about when it comes to AliExpress pricing:

  • If a user uses an app not officially endorsed by AliExpress, for example, Oberlo, will he still be able to get the Exclusive DS Price? Will his orders be counted towards level grade? Or do you only give exclusive DS Price and level grade to officially supported apps’ users?
Exclusive DS Price for dropshippers

All purchases from the user’s account, contribute to the calculation of level grades, regardless of the app he uses.

To clarify another metric that has “DS” in its name:

  • Is “DS Orders” accurate? Is AliExpress able to recognize the orders from dropshipping apps like Oberlo and differentiate them from the orders placed by their ordinary users?
DS Orders metric

AliExpress can recognize all orders from other dropshipping apps just as it does with the officially supported apps.

Other Features: Top Picks Recommendations and Home Trends

In case you don’t know, AliExpress has curated two kinds of product lists for dropshippers:

from Dropshipper Center Dashboard
  • What are “Top Picks”? How do you decide what to pick for users?

“Top Picks” are recommended products. These are shown according to the purchase history of the user.

This question is out of scope for me.

(Editor: Unfortunately we have no answer for this question, if you happen to know more about this list, please leave your comment below.)

Jeff Wong

Jeff has spent 12 years architecting data analytics and offering consultation services for clients in the b2b, telco, healthcare and e-commerce industry. He likes to blog about the problems online businesses are facing nowadays and share creative and inexpensive solutions.

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