How to change Shopify store name?

How to change Shopify store name?

When you set up a new store on Shopify, you probably have picked a random name. There was no point deliberating over it, if you didn’t know how your venture would turn out to be.

This is why after you have hit a sales milestone, you want a better store name.

This article will tell you what you need to know about changing your Shopify store’s name. Including the burning question: will it affect your SEO?

Changing Your Online Store Name From Admin

  1. To set or change your Shopify store’s name, go to Settings > General.
  2. Under Store Details, enter your new store name at Store Name then Save.

Set or change your online store name.

There are a few things that you should remember, though:

Changing your store name doesn’t mean that your domain name is automatically adjusted.

If you’ve purchased a domain and connected it to your store, you need to connect a new one with the new store name.

Here’s how: connecting a domain.

If you don’t have a domain, however, and is still using the default one for your store, you can purchase one from Shopify or a third-party provider and connect it to your store to complete the name change.

To buy a domain from Shopify, check out this link: buying a domain from Shopify.

Of course, consistency is key to a successful store. Since you’ve changed your domain to go with your new store name, why not change your logo as well?

  1. To change your store logo on Shopify, go to Online Store > Themes > Customize Theme.
  2. Under Header, upload an image or enter some text below as your new logo, then Save.

Now, some of you might ask:

Will changing my store name and domain affect my SEO?

Doing so doesn’t have any effect on your store’s SEO, as long as you keep your previous domain and forward all traffic. This means two things, which ensure traffic for your store no matter what changes you’ve made to it:

  1. Linking the new domain to your store, but not as the primary one;
  2. Enabling URL redirection to the primary domain.

Put it this way: You’re changing into You can set as the new primary domain and have the usual traffic from redirected to

what it looks like after setting up traffic redirect

TIP: You’ll want to update your Google Webmaster Tools account with your new domain’s sitemap. There will be some adjustments with your store’s search ranking at first because of the changes you’ve made.

Will changing my store name and domain impact my store’s sales?

As long as your store name and domain closely reflect the kind of products you are selling to people, there shouldn’t be any negative impact on your sales.

Take, for example, this site: Monkey Balance.

This is a store that sells a computing game called Monkey Balance, which uses small monkeys and weighted numbers to make learning maths fun for kids.

It also sells other games and toys for kids, further reflecting the brand that the store’s winning product has helped establish.

TIP: You don’t need to mind about your store name at the beginning. The moment you have found a niche you can truly earn from is the moment you should consider changing your store name to represent your products better.

After all, a winning product will sell no matter what the store name is.

See you next time for more guides on Shopify!

Jeff Wong

Jeff has spent 12 years architecting data analytics and offering consultation services for clients in the b2b, telco, healthcare and e-commerce industry. He likes to blog about the problems online businesses are facing nowadays and share creative and inexpensive solutions.

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